For specialty cheese shops

Your Époisses deserves better than a Google summary.

Affineur writes accurate, evocative tasting notes and case card copy — trained on sommelier-level language. Type in a cheese name and origin. Get copy worth reading in seconds.

A 10-person fromagerie in Austin rewrote their entire case menu in one afternoon.

Three inputs.
Copy worth reading.

No prompting. No editing. Just the cheese name and the format you need.

01

Name the cheese

Type the name, origin, and milk type. Affineur knows the difference between a Comté from the Jura and one from a grocery shelf.

02

Choose what you need

Case card copy. A paragraph for your website. An Instagram caption. Pick the format — or ask for all three at once.

03

Copy and paste

Accurate flavor profiles, honest texture descriptions, the kind of language that makes a customer ask to taste it. Ready to use, not ready to edit.

If you describe cheese
for a living.

Most writing tools assume you're writing blog posts. Affineur assumes you know what a washed rind smells like.

The fromagerie

30 to 80 wheels in the case. Each one needs its own story. Affineur lets you rotate the selection without starting from scratch every time a new wheel lands.

The specialty grocer

You added a cheese counter and now someone has to write the tags. Affineur means that person doesn't need a WSET certificate to sound like they do.

The cheese bar

Writing a by-the-glass program is half cheese knowledge, half copywriting. Affineur handles the second half so your staff can focus on the first.

Be the first
in your cave.

Affineur is in early development. Leave your email and we'll reach out when it's ready for your shop.